What Is Loox?
Loox is a product review and referral app for Shopify built around one idea: reviews should look beautiful. It’s listed on the Shopify App Store as Loox ‑ Product Reviews App, carries the Built for Shopify badge, and is one of the most popular review apps on the platform with a 4.9 rating across 8,801 reviews.
Where a lot of review apps focus on collecting as many reviews as possible, Loox focuses on presentation. Its photo and video galleries, carousels, and widgets are designed to look premium straight out of the box, which is why it’s a favorite among visual-first brands in fashion, beauty, and home goods.
That polish comes at a price, and Loox is one of the more expensive review apps on Shopify. The question this review answers: is the premium experience worth the premium cost?
First Impressions and Setup
Setup is genuinely fast. Loox installs through theme app extensions, so adding review widgets to your product and home pages is a matter of toggling blocks in the theme editor rather than pasting code. Within a few minutes of installing, we had a review carousel on the homepage and a review widget on product pages that already looked polished with zero styling work.
This is Loox’s core strength showing up immediately: the defaults look good. You can customize colors, layouts, and widget types, but unlike some competitors you don’t need to in order to get a professional result.
Key Features We Tested
Photo and Video Reviews
This is Loox’s headline feature and where it earns its reputation. The app aggressively (but tastefully) prompts customers to add photos and videos to their reviews via post-purchase emails, and it offers automatic discount incentives to encourage them.
The result is media-rich reviews displayed in galleries that genuinely look like part of a premium store, not a bolted-on widget. Video reviews in particular are well implemented - customers upload directly, and the videos play in clean carousels. The catch is that video reviews require the paid Convert plan; the free plan is photo-only.
Review Widgets and Design
Loox ships with 17+ widgets - product page reviews, star ratings, review carousels, pop-ups, a dedicated reviews page, and social proof badges. All of them share the same polished aesthetic, and they’re responsive and fast on mobile.
Compared to other review apps, this is where Loox clearly leads. The widgets look premium by default, which saves the hours of customization other apps need to reach the same standard.
Review Collection
Loox automates collection with scheduled review request emails sent after delivery, and it lets you offer a discount to customers who leave a photo or video review. The emails are customizable and, like everything else, look clean out of the box. In testing, the discount-for-media incentive noticeably lifted the share of reviews that included a photo.
Referrals and Upsells
On the Convert plan, Loox bundles in a referral program and post-purchase upsells, turning it from a pure reviews app into a broader conversion suite. The referral program lets happy reviewers refer friends for a discount, and the upsell feature recommends products after a review. For a brand that wants reviews, referrals, and upsells in one app rather than three, this consolidation is a real convenience.
SEO and Google
Loox outputs structured data (JSON-LD) so your star ratings can appear as rich snippets in Google search results, which improves click-through from organic search. It also supports syndicating reviews to the Shop app and multi-channel destinations on higher plans. These are the SEO fundamentals you’d expect, and Loox covers them well.
Pricing Breakdown
Loox uses order-based pricing, which is the most important thing to understand before committing:
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Photo reviews, review request emails, discount offers, 17+ widgets, Google rich snippets |
| Convert | $49.99/mo | 300 orders included (+$50 per extra 300); adds video reviews, referrals, upsells, AI smart sorting |
| Unlimited | $299.99/mo | Unlimited orders and review requests, top-tier features |
The free plan is a reasonable starting point for photo reviews, but the features Loox is genuinely known for - video, referrals, upsells - all live on Convert and up. And because Convert scales at $50 per additional 300 orders, a store doing real volume can climb the pricing ladder quickly. This is the central trade-off with Loox: you pay a premium, and that premium grows with your success.
Pros and Cons
Pros:
- The most polished widgets and galleries out of the box - minimal setup for a premium look
- Excellent photo and video review presentation
- Referrals and upsells bundled in (Convert plan) for an all-in-one conversion suite
- Built for Shopify certified, fast, mobile-friendly
- Outstanding reputation: 4.9 across 8,801 reviews
Cons:
- Expensive relative to competitors, and order-based pricing grows with your volume
- Video reviews, referrals, and upsells are locked out of the free plan
- No flat-rate option - costs are less predictable than competitors like Judge.me
- Overkill for stores that just need basic review collection on a budget
Who Should Use Loox?
Loox is the right choice for design-led brands - fashion, beauty, home, anything where the look of your store is part of the sell - that want premium visual reviews with minimal effort and are willing to pay for them. It’s especially compelling if you also want a referral program and upsells consolidated into one app.
It’s not the best fit for budget-conscious or early-stage stores that primarily need to collect and display reviews. For those, a free-first app delivers most of the value at a fraction of the cost.
Verdict
Loox is an excellent product that does exactly what it sets out to do: make your reviews look premium with almost no work. The widgets are the best-looking in the category, the video reviews are superb, and the bundled referrals and upsells add real value on the Convert plan. Its 4.9 rating across 8,801 reviews is well earned.
The only real knock is price. Loox’s order-based pricing makes it one of the most expensive ways to run reviews on Shopify, and the standout features are paywalled above the free tier. If premium design is core to how you sell and your margins support it, Loox is worth every dollar. If you mainly need solid reviews without the premium price, weigh it carefully against the alternatives first.
See how it stacks up head-to-head in our Loox vs Judge.me comparison, or browse the full field in our best Shopify review apps guide.
Frequently Asked Questions
Does Loox have a free plan?
Yes, Loox has a free plan, but it's limited. It covers photo reviews, review request emails, discount offers for reviews, 17+ widgets, and Google rich snippets - but not video reviews, referrals, or upsells, which are the features Loox is best known for. To unlock those you need the Convert plan at $49.99/month. The free tier is fine for getting started with photo social proof, but most stores adopt Loox specifically for the paid features.
How much does Loox cost?
Loox uses order-based pricing. The free plan covers photo reviews. The Convert plan is $49.99/month and includes 300 orders, then charges $50 per additional 300 orders, unlocking video reviews, referrals, upsells, and AI smart sorting. The top Unlimited plan is $299.99/month. Because pricing scales with your order volume, Loox gets more expensive as you grow, which is the main trade-off to weigh against cheaper flat-rate alternatives.
Is Loox better than Judge.me?
It depends on what you value. Loox wins on out-of-the-box design - its widgets and photo galleries look premium with minimal setup, which suits visual-first brands. Judge.me wins on value, offering unlimited reviews including video for free and a flat $15/month upgrade. For a design-led store where review aesthetics drive conversion, Loox can be worth the premium. For most stores, Judge.me delivers similar core functionality at a fraction of the cost. See our full Loox vs Judge.me comparison for the detailed breakdown.
Does Loox include video reviews?
Yes, but only on the paid Convert plan ($49.99/month) and above, not on the free plan. Loox's video reviews are well implemented - customers can record and upload directly, and the videos display in polished galleries and carousels that look great on product pages. Video is one of the strongest reasons to choose Loox, but budget for the paid plan if you want it.
Does Loox slow down your Shopify store?
Loox carries the Built for Shopify badge, which means it meets Shopify's performance standards and installs via theme app extensions that load efficiently. In our testing the widgets added minimal load time, and images are lazy-loaded so they don't block the initial page render. As with any review app, the more media-heavy galleries you display above the fold, the more you should test your mobile page speed, but Loox is well optimized out of the box.
