Marcus Webb
Shopify Consultant & E-commerce Strategist
About Marcus
Marcus Webb has spent over six years in the Shopify ecosystem, first as a store owner and now as a consultant helping merchants make better decisions about their tech stack. He started with a health and wellness store on Shopify, grew it to six figures, and learned firsthand which apps actually move the needle - and which ones just drain your monthly budget.
After exiting his stores, Marcus turned his focus to evaluating the Shopify app marketplace full-time. He has personally tested and reviewed more than 200 apps across categories including email marketing, SEO, analytics, upselling, and page building. His approach is hands-on: he installs each app, runs it on test stores, measures real performance impact, and documents the results.
At Roketify, Marcus writes detailed, no-fluff reviews and guides designed to help Shopify merchants cut through the noise. Every recommendation is backed by actual testing, not affiliate incentives or surface-level feature comparisons.
Experience
- 6+ years of hands-on Shopify experience across multiple stores
- Tested and reviewed over 200 Shopify apps
- Former Shopify store owner in health and lifestyle niches
- Advises DTC brands on app stack optimization and conversion strategy
- Specializes in email marketing, SEO, and analytics tooling for Shopify