What Is PageFly?
PageFly is a drag-and-drop page builder for Shopify that lets you create custom landing pages, product pages, collection pages, blog posts, and more without writing any code. On the Shopify App Store, it’s listed as PageFly Landing Page Builder and carries the Built for Shopify badge.
With a 4.9 rating across 5,777 reviews, it’s the highest-rated and most popular page builder on Shopify, installed on over 230,000 stores. It’s been available since 2017 and has grown from a simple landing page tool into a full-featured page building platform with A/B testing, analytics, 130+ app integrations, and Online Store 2.0 section building.
The core appeal is straightforward: Shopify’s default theme editor gives you limited layout control, and hiring a developer to build custom pages gets expensive fast. PageFly sits in between - giving you visual design control without needing to touch code.
First Impressions and Setup
Installing PageFly takes about three minutes. You add the app from the Shopify App Store, authorize it, and land on a dashboard that immediately makes sense. The left sidebar shows Pages, Sections, Templates, Analytics, and Settings - nothing confusing, nothing buried.
The onboarding prompts you to either start from a blank page or pick a template. We went with a template first to see what’s available, and the library is solid - over 100 CRO-optimized templates covering homepages, landing pages, product pages, collection pages, about pages, and more. Each template is categorized by industry and page type.
PageFly's product page elements including add-to-cart, quantity selectors, and conversion-focused widgets.
The editor itself uses a grid-based layout system. You drag elements onto the canvas - text, images, buttons, product lists, countdown timers, forms, videos, icons, and more - and arrange them in a flexible column/row structure. There’s a bit of a learning curve compared to simpler builders like GemPages, particularly with the multi-tab interface for element settings, styling, and responsive design. But once you spend 30-40 minutes with it, the layout system clicks.
Key Features We Tested
Drag-and-Drop Editor
The editor is PageFly’s core product, and it’s well-built. Every element has three tabs: Content (what it says/shows), Styling (colors, spacing, borders, fonts), and Advanced (visibility rules, custom CSS, animations). You can edit each element down to the pixel level, which gives you more control than most competitors.
The responsive editing is a standout feature. Instead of relying on auto-scaling, PageFly lets you edit the desktop, tablet, and mobile versions of each page separately. You can hide elements on specific devices, change font sizes, rearrange layouts, and adjust spacing for each breakpoint individually. For stores where 60-70% of traffic comes from mobile, this level of control matters.
You can also inject custom CSS or Liquid code into any page via the HTML/Liquid element, which is useful for developers who want fine-tuned control or need to integrate Shopify features that aren’t available as drag-and-drop elements.
Online Store 2.0 Sections
This is where PageFly separates itself from competitors like GemPages. You can build custom sections in PageFly and use them directly in your Shopify theme editor, alongside your theme’s built-in sections. This means you can add a PageFly-designed section to your homepage, product pages, or any template file without replacing the entire page.
For stores that like their current theme but want more design flexibility in specific areas - a custom hero banner, a testimonial section, a feature comparison table - this is the cleanest approach. You’re not overriding pages, you’re enhancing them.
PageFly lets you build reusable sections that integrate directly into your Shopify theme editor.
Template Library
The 100+ templates are genuinely useful, not filler. They’re organized by use case (product launch, seasonal sale, lead capture, about page) and industry (fashion, electronics, food, beauty). Each template follows conversion best practices - clear CTAs, logical visual hierarchy, mobile-optimized layouts.
The template library includes 100+ designs organized by page type and industry.
One criticism: the templates lack transitions and animations. They’re well-designed but static. If you want scroll-triggered animations or hover effects beyond basic color changes, you’ll need to add custom CSS.
A/B Testing
PageFly recently added built-in A/B testing using the Bayesian method (the same statistical approach used by VWO and Optimizely). You can create variants of any page and split traffic between them to test different headlines, layouts, images, or CTAs.
The testing interface shows conversion rate, statistical confidence, and a clear winner recommendation. For stores that are making decisions about page design based on gut feeling, this feature alone can pay for the subscription by identifying which version actually converts better.
Analytics Dashboard
The built-in analytics track page views, visitor count, sessions, conversion rate, and revenue per page. It’s not a replacement for Google Analytics or a dedicated analytics tool, but it gives you a quick read on whether your PageFly pages are performing.
Global Sections and Styles
You can save any section as a “global section” that’s reusable across multiple pages. Change it once, and it updates everywhere. This is essential for stores with consistent headers, promotional banners, or trust badges that appear on dozens of pages.
Global styles let you define default fonts, colors, and button styles so every new page you create automatically follows your brand guidelines.
What the Dashboard Looks Like
The admin dashboard is organized around a simple left sidebar: Pages, Sections, Templates, Analytics, and Settings. The Pages view shows all your published and draft pages with their type, status, and last edited date.
Clicking into any page opens the visual editor, which takes up most of the screen with your page preview in the center, element library on the left, and settings panel on the right. The top bar lets you switch between desktop, tablet, and mobile views, undo/redo changes, and toggle between the visual editor and code view.
It’s functional and well-organized, though the sheer number of settings per element can feel overwhelming at first. Power users will appreciate the depth; beginners might prefer a simpler interface like GemPages.
Pricing Breakdown
Free Plan - $0/month
- 1 published page or section
- Access to all features, all templates
- 24/7 live chat support
- Limited analytics tracking
Pay as You Go - $24 to $69/month
- 5 slots (pages/sections) at $24/mo
- 10 slots at $29/mo
- 20 slots at $39/mo
- 50 slots at $69/mo
- All features included
- 24/7 live chat support
Unlimited - $99/month (or $990/year, saving ~17%)
- Unlimited pages and sections
- Unlimited blog posts
- Priority support with video calls
- Unlimited analytics tracking
Blog Post Add-on - $49/month (for Free and Pay as You Go plans)
- Unlimited blog posts designed with PageFly
- Already included in Unlimited plan
The pricing model is fair for stores that need a handful of custom pages (5-10 slots at $24-29/mo). But if you need 20+ pages, the costs escalate quickly before hitting the $99 unlimited tier. For comparison, GemPages offers unlimited pages at $59/mo, while Shogun charges $499/mo for unlimited.
The free plan is useful for testing but too limited for real use - one published page means you’re essentially on a permanent trial.
Integrations
PageFly integrates with 130+ Shopify apps directly within the editor:
PageFly integrates with 130+ third-party Shopify apps directly within the page editor.
- Judge.me - Embed product reviews and star ratings on any PageFly page
- TinySEO - Compress and optimize images directly inside the PageFly editor, with bulk optimization and alt text generation
- Loox - Display photo reviews and visual social proof
- Klaviyo - Add email signup forms and popups powered by Klaviyo
- Recharge - Build custom subscription product pages
- Yotpo - Show reviews, ratings, and UGC widgets
- Ali Reviews - Import and display AliExpress product reviews
- PickyStory - Add bundle and deal widgets to custom pages
- Google Analytics - Track pageviews and events on PageFly pages
- Facebook Pixel - Fire conversion events for ad tracking
For apps that don’t have a native integration, you can use the HTML/Liquid element or the Shopify App Block element to embed their content manually. The App Block element has one limitation: it can only be used once per page.
Pros and Cons
What we liked:
- Drag-and-drop editor with deep customization - you can control every element down to the pixel
- Online Store 2.0 section building sets it apart from competitors like GemPages
- 24/7 live chat support on all plans, including free - response times typically under 10 minutes
- 100+ CRO-optimized templates that are genuinely well-designed
- Separate responsive editing for desktop, tablet, and mobile
- Built-in A/B testing with proper statistical methodology
- 130+ app integrations mean your existing apps work inside PageFly pages
- “Built for Shopify” certified - verified to not impact store speed
What could be better:
- Learning curve is steeper than GemPages or Shogun - the multi-tab interface takes time to learn
- Slot-based pricing gets expensive between 10-50 pages before hitting the $99 unlimited tier
- Free plan limited to 1 page - not enough to properly evaluate the tool
- Templates lack animations and transitions - they’re well-designed but static
- Pages are dependent on PageFly - uninstalling means rebuilding those pages
Who Should Use PageFly?
PageFly is the best fit for Shopify stores that need more design control than their theme provides but don’t want to hire a developer. If you’re building custom landing pages for ad campaigns, redesigning your homepage, or creating product pages with unique layouts, PageFly handles all of it.
It’s particularly strong for stores that want to use OS 2.0 sections. If you like your current theme but want to add custom sections to specific pages without replacing the entire page layout, PageFly is the only major page builder that supports this workflow.
Stores that only need 1-5 custom pages will find the pricing reasonable ($0-24/mo). Stores that need unlimited pages should compare PageFly’s $99/mo Unlimited plan against GemPages at $59/mo - GemPages is cheaper but can’t build OS 2.0 sections. Enterprise stores with developer teams should look at Shogun, which offers more advanced features like bulk publishing and multi-store content syncing.
Verdict
PageFly earns its 4.9 rating across 5,777 reviews. It’s the most feature-rich Shopify page builder available, with the editor depth, OS 2.0 section building, A/B testing, and app integrations to back up its popularity. The “Built for Shopify” certification and 230,000+ installs confirm it’s a reliable, well-maintained tool.
The main trade-off is complexity for power. If you want the simplest possible page builder, GemPages has a gentler learning curve. If you want the most control, the deepest feature set, and the ability to build theme sections alongside full pages, PageFly is the clear choice.
Start with the free plan to test the editor, and upgrade to Pay as You Go once you’re ready to publish more than one page.
Frequently Asked Questions
Does PageFly slow down my Shopify store?
No. PageFly uses code minification, lazy loading, and CDN delivery to keep pages fast. In our testing, PageFly pages loaded as fast as or slightly faster than default Shopify theme pages. The app also holds a 'Built for Shopify' badge, which requires passing Shopify's performance standards - apps cannot decrease storefront speed by more than 10 performance points.
Can I use PageFly with my existing Shopify theme?
Yes. PageFly works on top of any Shopify theme without requiring you to rebuild your store. It's fully compatible with Online Store 2.0 and lets you build custom sections that appear in your native theme editor alongside your theme's built-in sections. You can use PageFly for specific pages while keeping the rest of your store on your regular theme.
What happens to my pages if I uninstall PageFly?
Pages built with PageFly depend on the app to render properly. If you uninstall, those pages will lose their custom layout and styling. This is true for all Shopify page builders, not just PageFly. Before uninstalling, you would need to recreate your pages using your theme's native editor or another tool. It's worth noting that PageFly pages are Shopify pages at their core, so your URLs and basic content remain.
Is PageFly worth it compared to GemPages or Shogun?
It depends on your needs and budget. PageFly is the most popular Shopify page builder with 230,000+ installs and the ability to build OS 2.0 sections, which GemPages cannot do. GemPages is cheaper for unlimited pages ($59/mo vs $99/mo) and has a simpler interface. Shogun targets enterprise stores with advanced features like bulk publishing and multi-store sync, but starts at $39/mo with unlimited pages at $499/mo. For most small-to-mid-size stores, PageFly offers the best balance of features and price.
